SEO Best Practices

Optimize your theme for search engines to increase visibility.

Good SEO starts with a well-structured theme. By using the right tags and data, you can help search engines understand your content better.

Use Semantic HTML

Use tags like `<header>`, `<footer>`, `<main>`, `<article>`, and `<nav>` to give structure to your page. Use an `<h1>` for the main title (blog title on homepage, post title on post pages) and `<h2>`, `<h3>` for subheadings.

Dynamic Meta Tags

Blogger automatically handles the `<title>` tag well with `data:blog.pageTitle`. You can also add a dynamic meta description.

Code Examples

xmlDynamic Meta Description
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<b:if cond='data:view.isPost'>
  <meta expr:content='data:post.snippet' name='description'/>
<b:elseif cond='data:view.isHomepage'/>
  <meta expr:content='data:blog.description' name='description'/>
</b:if>

Pro Tip

Blogger automatically generates a `sitemap.xml` and allows you to set a custom `robots.txt` in the settings, so you don't need to handle those in the theme.

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